GREENALL’S EXTENDS GIN PORTFOLIO IN SOUTH AFRICA WITH THE LAUNCH OF GREENALL’S BLUEBERRY VARIANT

As the world adjusts to a more homebound lifestyle, at least for the time being,
B2C Premium Drinks are happy to bring some fresh innovation with the launch of the Greenall’s Blueberry variant in South Africa in July 2020.
 
Greenall’s Original London Dry Gin has been infused with natural sweet blueberries – popular the world over having gained ‘superfood’ status – to create the latest offering in the Greenall’s Gin Collection, Greenall’s Blueberry, crisp and refreshing, those gin lovers the world over will love, not only for its cool fruity take on the original classic London Dry Gin but also for its zero added sugar content. 
 
The latest innovation has been created by renowned Master Distiller, Joanne Moore, at one of the world’s oldest gin distilleries, G&J Distillers, in Cheshire.

A versatile expression, Greenall’s Blueberry has a light blue hue and is best enjoyed together with premium elderflower tonic water or soda water with fresh blueberries and a wedge of lime.

Greenall’s Blueberry reaffirms the brand’s position as the leader in mindful ‘ginnovation’– an innovation that respects the rich heritage, craftsmanship and traditions of gin, whilst also showcasing the category’s versatility and relevance, with new flavours that complement gin’s intrinsic juniper character.
 
With its zero added sugar content, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry is right on trend for today’s consumers. Not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value.

GREENALL’S BLUEBERRY GIN TASTING NOTES

  • Appearance: Light blue-violet hue
  • Aroma: Medium intensity of Greenall’s London Dry Gin infused with natural blueberries to give a floral top note and a creamy, fruity finish
  • Taste: Smooth opening with medium body, hints of rich camphor/citrus notes with a fruity, blueberry taste on the finish

The new Blueberry variant joins Greenall’s Original London Dry Gin and 
Greenall’s Wild Berry Gin
 in the brand’s range in South Africa and will be available online and at all major retailers & wholesalers in South Africa at RRSP R189.00 from July 2020.